E-Commerce for Affiliates
E-Commerce for Affiliate Marketing
Empowering Consumers through Affiliate Marketers
Project Brif
A comprehensive website that empowers consumers to make informed purchase decisions while providing a platform for affiliate marketers.
Opportunity
Lack of a centralized platform for reliable product information and deals, hindering both consumers and affiliate marketers.
Core Team
Product Designer (me),
Head of Marketing,
Full-stack developers
Product Designer (me), Head of Marketing, Full-stack developers
My Role
UX researcher
Product Design
Discoveries
Design-System
Completion Time
6 Months (2020)
Goal -
Online shoppers struggle to find reliable, unbiased information about products and the best deals in one centralized location, while affiliate marketers lack a dedicated platform to effectively reach and engage with potential customers.
Online shoppers struggle to find reliable, unbiased information about products and the best deals in one centralized location ––
While affiliate marketers lack a dedicated platform to effectively reach and engage with potential customers.
Desired Outcome
A comprehensive affiliate marketing website that empowers consumers to make informed purchase decisions while providing a platform for affiliate marketers to earn commissions and showcase products.
A comprehensive affiliate marketing website that empowers consumers to make informed purchase decisions while providing a platform for affiliate marketers to earn commissions.
Within the first year of launch, we are aiming for -
1yr of launch, we are aiming for -
Within the first year of launch, we are aiming for -
20%
20%
20%
Increase in user engagement
Increase in user engagement
15%
15%
15%
Boost in affiliate earnings
Boost in affiliate earnings
Exploratory Research & Analysis-
We've mapped out the typical exploratory and discovery research activity to understand customer’s mental model. Then analyze finding and mapped out customer journey and touchpoint. Then we got our final Job To be Done (JTBD) canvas fro the project. It became our north-start.
Design & Prototype -
Design & Prototype -
Scope:
– Design and develop a user-friendly website with home page, review sections, product showcases, deal pages, and e-commerce functionality.
– Implement tools for side-by-side product comparisons and category education.
– Create a content management system for affiliate marketers.
– Develop a secure checkout process and user account system.
– Integrate affiliate tracking and commission reporting.
User flow diagram-
Website Structure
"Our goal is to empower customers with the information they need." - Marketing Director
"I want to feel confident that I'm making the right choice." - Customer
"We strive to provide comprehensive product details and honest reviews." - Content Manager
"It's important to me that I understand what I'm buying before I commit." - Customer
"Our platform aims to simplify the decision-making process." - UX Designer
Visual Styles
Design Guideline
Home Page -
- "I need to quickly see what's new and exciting without having to dig through the site."
– "I want to be notified of the best deals as soon as I land on the website."
– "I need a central hub that shows me the latest content, products, and offers all in one place."
Home Page -
- "I need to quickly see what's new and exciting without having to dig through the site."
– "I want to be notified of the best deals as soon as I land on the website."
– "I need a central hub that shows me the latest content, products, and offers all in one place."
Home Page -
- "I need to quickly see what's new and exciting without having to dig through the site."
– "I want to be notified of the best deals as soon as I land on the website."
– "I need a central hub that shows me the latest content, products, and offers all in one place."
Latest Reviews -
– "I need access to the most recent product reviews to make timely purchase decisions."
– "I want to see what other customers are saying about newly released products."
– "I need a way to filter and sort reviews based on recency and relevance."
Latest Reviews -
– "I need access to the most recent product reviews to make timely purchase decisions."
– "I want to see what other customers are saying about newly released products."
– "I need a way to filter and sort reviews based on recency and relevance."
Latest Reviews -
– "I need access to the most recent product reviews to make timely purchase decisions."
– "I want to see what other customers are saying about newly released products."
– "I need a way to filter and sort reviews based on recency and relevance."
Best/New Product Showcases -
– "I need to know which products are considered top performers in their category."
– "I want to stay informed about new products entering the market."
– "I need comprehensive comparisons between best-in-class products and new alternatives."
Best/New Product Showcases -
– "I need to know which products are considered top performers in their category."
– "I want to stay informed about new products entering the market."
– "I need comprehensive comparisons between best-in-class products and new alternatives."
Best/New Product Showcases -
– "I need to know which products are considered top performers in their category."
– "I want to stay informed about new products entering the market."
– "I need comprehensive comparisons between best-in-class products and new alternatives."
Comparative Product Reviews -
– "I need in-depth analysis of popular or trending products."
– "I need to easily compare multiple products' features and specifications at a glance."
– "I want to see how different models stack up against each other in key performance areas."
Comparative Product Reviews -
– "I need in-depth analysis of popular or trending products."
– "I need to easily compare multiple products' features and specifications at a glance."
– "I want to see how different models stack up against each other in key performance areas."
Comparative Product Reviews -
– "I need in-depth analysis of popular or trending products."
– "I need to easily compare multiple products' features and specifications at a glance."
– "I want to see how different models stack up against each other in key performance areas."
Deals and Offers -
– "I need to easily find the best current deals across different product categories."
– "I want to be alerted about limited-time offers on products I'm interested in."
– "I need a way to compare deals to ensure I'm getting the best value."
Deals and Offers -
– "I need to easily find the best current deals across different product categories."
– "I want to be alerted about limited-time offers on products I'm interested in."
– "I need a way to compare deals to ensure I'm getting the best value."
Deals and Offers -
– "I need to easily find the best current deals across different product categories."
– "I want to be alerted about limited-time offers on products I'm interested in."
– "I need a way to compare deals to ensure I'm getting the best value."
Shop Page -
– "I need a seamless way to purchase products directly after reading reviews."
– "I want to be able to filter and sort products based on my specific needs and preferences."
– "I need a secure and straightforward checkout process." – "I want to see all relevant product information and reviews on the product page before I buy." – "I need the ability to save items for later or create wishlists while I'm shopping."
Shop Page -
– "I need a seamless way to purchase products directly after reading reviews."
– "I want to be able to filter and sort products based on my specific needs and preferences."
– "I need a secure and straightforward checkout process." – "I want to see all relevant product information and reviews on the product page before I buy." – "I need the ability to save items for later or create wishlists while I'm shopping."
Shop Page -
– "I need a seamless way to purchase products directly after reading reviews."
– "I want to be able to filter and sort products based on my specific needs and preferences."
– "I need a secure and straightforward checkout process." – "I want to see all relevant product information and reviews on the product page before I buy." – "I need the ability to save items for later or create wishlists while I'm shopping."
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Page Previews
Outcome
Client's testimonials
Client's testimonials -
Outcomes -
"Finally, a site that values quality content. My audience trusts my recommendations more than ever."
- Sarah, Lifestyle Blogger
"The comparison tools and analytics have transformed how I create reviews. My income has doubled!"
- Mike, Gadget Enthusiast
"I love how easy it is to showcase products and track my performance. It's a game-changer."
- Emily, Fashion Affiliate
"The support for new affiliates is fantastic. I went from novice to earning full-time in just 6 months!"
- Jason, Home Improvement Guru
"This platform streamlined my workflow. My conversion rates are up 30% since I joined!"
- Alex, Tech Reviewer
"Built-in SEO and high domain authority skyrocketed my visibility. I'm reaching way more customers now!"
- Rachel, Beauty Product Reviewer
"Finally, a site that values quality content. My audience trusts my recommendations more than ever."
- Sarah, Lifestyle Blogger
"The comparison tools and analytics have transformed how I create reviews. My income has doubled!"
- Mike, Gadget Enthusiast
"I love how easy it is to showcase products and track my performance. It's a game-changer."
- Emily, Fashion Affiliate
"The support for new affiliates is fantastic. I went from novice to earning full-time in just 6 months!"
- Jason, Home Improvement Guru
"This platform streamlined my workflow. My conversion rates are up 30% since I joined!"
- Alex, Tech Reviewer
"Built-in SEO and high domain authority skyrocketed my visibility. I'm reaching way more customers now!"
- Rachel, Beauty Product Reviewer
"Finally, a site that values quality content. My audience trusts my recommendations more than ever."
- Sarah, Lifestyle Blogger
"The comparison tools and analytics have transformed how I create reviews. My income has doubled!"
- Mike, Gadget Enthusiast
"I love how easy it is to showcase products and track my performance. It's a game-changer."
- Emily, Fashion Affiliate
"The support for new affiliates is fantastic. I went from novice to earning full-time in just 6 months!"
- Jason, Home Improvement Guru
"This platform streamlined my workflow. My conversion rates are up 30% since I joined!"
- Alex, Tech Reviewer
"Built-in SEO and high domain authority skyrocketed my visibility. I'm reaching way more customers now!"
- Rachel, Beauty Product Reviewer
"Finally, a site that values quality content. My audience trusts my recommendations more than ever."
- Sarah, Lifestyle Blogger
"The comparison tools and analytics have transformed how I create reviews. My income has doubled!"
- Mike, Gadget Enthusiast
"I love how easy it is to showcase products and track my performance. It's a game-changer."
- Emily, Fashion Affiliate
"The support for new affiliates is fantastic. I went from novice to earning full-time in just 6 months!"
- Jason, Home Improvement Guru
"This platform streamlined my workflow. My conversion rates are up 30% since I joined!"
- Alex, Tech Reviewer
"Built-in SEO and high domain authority skyrocketed my visibility. I'm reaching way more customers now!"
- Rachel, Beauty Product Reviewer