– Vague or overly ambitious vision.

– Prioritizing what technology can do over what user needs.

– Inaccurate problem framing.

– Insufficient validation during the early stages.

– Inadequate research conducted during the discovery phase.

– A lack of user insights or wrong and too many customer segments.

– Over-emphasizing features and pricing instead of prioritizing quality and experience.

– Inability to create a new product category or subcategory, resulting in a loss of relevance.

– Failure to cross the chasm during the middle stage of development.